MadBox Games is a mobile game developer based in France that has created 20+ games since they were started in May 2018. This company is one I took on to rebrand in my Advanced Campaigns class.
![](https://cdn.myportfolio.com/3e7027f8-1d9f-44af-b415-90bbd9c55db9/075406fc-511a-463f-8909-7b91ef52ee3c_rw_3840.png?h=9010c6448aa74d9121f6f90c53bca000)
The big concept that MadBox pushed as part of their brand was being "Casually Mad: a casual team with a mad ambition." This was what I focused on as I began to develop ideas for their new logo.
After settling on the final design, I decided to reference the company's original color palette for their new logo. It was appealing, general (to appeal to a large audience), and fit their branding as a company.
![](https://cdn.myportfolio.com/3e7027f8-1d9f-44af-b415-90bbd9c55db9/23875ce9-b975-4798-8114-b1fd84884f60_rw_3840.png?h=6bb6b479dbdc4ff4db1a7d0b4ebed056)
The next big step was developing a website for them. Since this website was mostly to feature the games they have created, I decided to use the original apps and art that the company designed in creating their website.
![](https://cdn.myportfolio.com/3e7027f8-1d9f-44af-b415-90bbd9c55db9/f5860f97-5201-4889-9378-80f28e67e735_rw_3840.png?h=788b7bc4764187c9cc19f27ecd181527)
![](https://cdn.myportfolio.com/3e7027f8-1d9f-44af-b415-90bbd9c55db9/0ff022c5-e0b5-4809-8447-668693289eab_rw_3840.png?h=1847f24958e29a24489b8ab69982d9c9)
In creating merch for this company, I decided to focus on fun and simple designs, as it fit the company's concept of being "Casually Mad." The idea of company hoodies and simple stickers created a solid foundation for their work.
![](https://cdn.myportfolio.com/3e7027f8-1d9f-44af-b415-90bbd9c55db9/0d5f7dc7-d021-4599-aaa5-b0ccdd79ab81_rw_3840.png?h=70a03c75d259dc4fd90a6a061db2b237)
![](https://cdn.myportfolio.com/3e7027f8-1d9f-44af-b415-90bbd9c55db9/f3fe2812-fab0-48b1-b397-804ef99f4cec_rw_3840.png?h=533e64e27e247de3a1c40f8816a4e5a3)
Finally, I chose to animate the company's logo. A black screen with the white logo is what comes up as one loads into a mobile game and sees the developers. This animation therefore was vital to being seen as the company responsible for their games.