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With my main concept being the idea that this product can elevate one's cooking to a professional level, I created many possible headlines before finally settling on the three featured in the finished ads.
Examples of these included: Bring the heat to home cooking, Make Tuesday nights Top Dollar, Add spice to your Saturday night, Professional without the price, Frozen to Five Stars, and more.
![](https://cdn.myportfolio.com/3e7027f8-1d9f-44af-b415-90bbd9c55db9/10d7a4d5-c82c-4179-8741-d7b6b5e17634_rw_1920.png?h=b371b407a3487bd102610e1a1230c095)
![](https://cdn.myportfolio.com/3e7027f8-1d9f-44af-b415-90bbd9c55db9/c50ed663-417f-4053-b3b5-b692d5b0e66d_rw_1920.png?h=24bf28aeed78d3c2dd993f44f9b553ea)
![](https://cdn.myportfolio.com/3e7027f8-1d9f-44af-b415-90bbd9c55db9/bf6aad8f-8e0f-4c2a-beae-39b489fca3b2_rw_1920.png?h=89c8d803a0fac42397dc001742917f91)