Dallas Pride is an event that takes place yearly to celebrate the LGBTQ+ rights movement and the LGBTQ+ community in and around Dallas, Texas. It is a combination of a festival and parade that takes place over the first weekend in June. In updating their branding, I wanted to create a design that embodied the festival's origins in Dallas, but also was modern, fun, and appealing to any audience.
This project mostly was focused on the public's interaction with the brand, but creating business assets for the company was also important in order for them to communicate with their sponsors and vendors.
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